Sales diagnosis
Review the offer, pipeline, recent wins and losses, conversion path and current outreach to find the highest-impact constraint.
Clarify your ideal customer, sharpen the offer and turn the plan into human-led outreach that creates qualified sales conversations.
AISH helps founder-led businesses and small B2B sales teams identify what is blocking growth, build a focused outbound plan and operate the work needed to create qualified conversations.
What is B2B sales consulting? It is an evidence-led review and redesign of how a company targets, attracts, qualifies and progresses business buyers. AISH can take the work beyond recommendations by researching accounts, running human-led LinkedIn and email outreach, handling replies and booking qualified meetings.
Scope is built around the actual constraint. These six areas form the complete system; the diagnostic determines where work should begin.
Review the offer, pipeline, recent wins and losses, conversion path and current outreach to find the highest-impact constraint.
Define priority accounts, buying situations, decision-makers, trigger events and clear exclusions for the target list.
Connect the buyer's costly problem to a credible outcome, relevant proof and a message that earns a response.
Choose the channel mix, qualification standard, follow-up path, activity ownership and capacity required for the goal.
Research named accounts, run personalised LinkedIn and email outreach, manage conversations and book qualified meetings.
Track market responses, meeting quality and stage conversion, then use that evidence to improve the ICP and message.
Find the commercial bottleneck using pipeline evidence, buyer history and current sales activity.
Agree the ICP, offer, message, qualification rules and a narrow test the team can interpret.
Put the plan in market through researched accounts and one-to-one LinkedIn and email conversations.
Use replies, meetings and opportunity quality to refine the system and document what should scale.
The right model depends on whether the main problem is strategic clarity, execution capacity or both.
| Model | Primary responsibility | Who runs outreach? | Best fit |
|---|---|---|---|
| Strategy-only consultant | Diagnose the sales system and design changes | Your internal team | You have enough delivery capacity but need a better plan |
| Outsourced SDR team | Research, outreach, qualification and meeting booking | The provider | Your market and message are proven but prospecting capacity is missing |
| AISH strategy + execution | Improve the commercial system and operate the pipeline work | AISH, with agreed client inputs | You need real market evidence while the sales motion is being strengthened |
These are individual campaign outcomes, not promises for every market. Your forecast depends on the offer, audience, sales cycle and agreed scope.
For a wider evidence base, review AISH's B2B outreach benchmark dataset, which documents reply and meeting outcomes behind 930+ qualified appointments.
Qualified strategy calls from a coordinated buyer journey across email, LinkedIn and supporting assets.
Read the sales consulting case study ›Appointments in the final two months, with 11 closed deals after a focused campaign rebuild.
Read the MTestHub case study ›Qualified meetings from a multichannel campaign using email, LinkedIn and Instagram.
Read the SalesDriver case study ›Tell us what is not working. We will explain what a focused first phase should test and who needs to own each part.
