AISH ran a multichannel outreach campaign for SalesDriver across email, LinkedIn and Instagram. The campaign reached 120K+ prospects, booked 155 sales meetings and closed 23 deals at a $10K+ ticket size. This case study breaks down what SalesDriver needed, how the campaign was structured and why three coordinated channels outperformed what any single one could do alone.
SalesDriver needed a predictable flow of qualified sales meetings, at a scale no single outreach channel could deliver on its own. The brief was simple to state and hard to execute: put real sales conversations on the calendar, week after week, with prospects who actually fit the offer.
Selling at a $10K+ ticket size shapes everything about how outreach has to work. Nobody commits to a five-figure purchase off one cold touch. Prospects need to encounter the offer more than once, in more than one place, before a meeting feels like a reasonable next step. That reality ruled out the two defaults most companies reach for first:
What SalesDriver needed instead was coordinated human outreach across multiple channels, backed by enough volume to feed a real pipeline. That is the campaign AISH designed.
We ran SalesDriver's campaign on AISH's standard multichannel system: build one verified prospect list, work it across email, LinkedIn and Instagram in a coordinated sequence, and put a real person on every reply. No bots, no ads, no spray-and-pray.
List building came first. Every campaign we run starts with a hand-built, verified prospect list matched to the client's ideal customer profile. Our researchers qualify each contact before it enters a sequence, because outreach math only works when the list is clean. For SalesDriver, that list-building engine scaled to 120K+ prospects over the course of the campaign without sacrificing fit.
Each channel had a defined role. The point of multichannel is not sending the same message three times. It is giving each channel the job it does best:
Humans handled every reply. This is where most outreach programs quietly fail. When a prospect answered, a real person read the reply, handled the objection or question, and moved the conversation toward a booked meeting. Interested-but-not-yet prospects were nurtured instead of dropped. It is the same human-driven approach behind our omnichannel lead generation service, and it is the reason replies turned into meetings instead of dead threads.
The campaign reached 120K+ prospects, booked 155 sales meetings and closed 23 deals at a $10K+ ticket size. At that ticket, 23 closed deals puts the revenue from this campaign past the $230,000 mark, against a channel mix that required no ad spend at all.
The number worth pausing on is the ratio between the last two figures. Closing 23 deals from 155 meetings means roughly one in seven conversations became a paying customer. That does not happen with padded calendars. It happens when list building, messaging and reply handling all filter for fit before a meeting is ever booked, so the sales team spends its time with buyers who belong in the pipeline.
These results are consistent with what our system produces across clients: 930+ qualified B2B appointments booked in 15 months, a 14% average reply rate with no ads or spam, and a 38% average pipeline increase. SalesDriver is one data point in that pattern. You can see how the same approach played out for other companies on our case studies page.
The campaign worked because three coordinated channels, run by real people, compound in a way no single channel can. Four factors did the heavy lifting:
None of these factors is a trick. They are the compounding effect of doing outreach the human way, at scale, on more than one channel at once.
