Manchester & Greater Manchester
Build delegate, exhibitor and sponsor campaigns for manufacturing, technology, sustainability and other B2B communities serving the North West.
Explore our Manchester market coverageUK B2B event marketing services
UK event marketing for delegates, exhibitors and sponsors.
Fill the room, fill the floor and fund the event. AISH helps B2B event organisers serving Manchester and the wider UK recruit qualified VIP delegates and create relevant exhibitor and sponsor opportunities through human-led LinkedIn and email outreach.
- Real people handle every reply
- Qualification criteria agreed before launch
- Every registration and meeting is tracked
Manchester first, UK-wide
Event audience acquisition for Manchester and the UK's main business-event cities.
AISH serves event organisers through audience research and human-led LinkedIn and email campaigns. Every plan is shaped around a specific audience, sector and commercial outcome instead of a generic city list.
London & Birmingham
Reach senior delegates and commercial partners for conferences, exhibitions, roundtables and international business audiences.
Explore our Birmingham market coverageLiverpool, Leeds, Glasgow & Edinburgh
Shape each campaign around a distinct sector, buyer profile and event outcome instead of repeating the same location-swapped message.
Explore our Edinburgh market coverage
ManchesterLondonBirminghamLiverpoolLeedsGlasgowEdinburghBristolNewcastleUK-wide
One accountable acquisition partner
Three audiences. Three measurable outcomes.
Choose one campaign or combine all three into a complete event growth engine. Every service includes research, personalised outreach, human reply handling, qualification and transparent reporting.
Fill the room
01
VIP Delegate Acquisition
Recruit senior buyers, decision-makers and project owners who genuinely match your event.
- Audience, organisation and job-title mapping
- Verified delegate research
- LinkedIn and email invitations
- Authority, relevance and project qualification
- Registration support and pre-event reconfirmation
OutcomeQualified and confirmed VIP registrations.
Fill the floor
02
Exhibitor Acquisition
Create qualified conversations with suppliers whose solutions belong in front of your audience.
- Exhibitor category and competitor-event research
- Target supplier and decision-maker identification
- Personalised commercial outreach
- Relevance, interest, budget and timing qualification
- Meeting booking and exhibitor pipeline reporting
OutcomeQualified exhibitor opportunities and sales meetings.
Fund the event
03
Sponsor Acquisition
Match relevant companies to your audience and themes, then open qualified sponsorship conversations.
- Sponsorship category and package review
- Company-to-audience and session matching
- Commercial and marketing decision-maker research
- Strategic fit, objective and timing qualification
- Meeting booking and pipeline-value tracking
OutcomeRelevant sponsor meetings and a visible revenue pipeline.
The acquisition system
From audience definition to qualified registration or meeting.
One operating team manages the work between your event strategy and a sales-ready opportunity.
Identify
Define the accounts, organisations, roles, sectors, buying signals and exclusions for each campaign.
Engage
Start personalised LinkedIn and email conversations in the event director's voice.
Qualify
Confirm authority, relevance, projects, objectives, budget and timing against agreed criteria.
Book & track
Register delegates, book commercial meetings and record source, status and next action.
Human-led by design. Technology supports research, segmentation and reporting. Trained people write messages, read replies, answer questions and qualify every opportunity.
Event marketing experience
Proof from live conference campaigns.
Two event businesses, two markets and one repeatable principle: relevance creates better conversations than mass promotion.
Official marketing partner · since 2023
Net Zero Club
AISH built a two-sided audience engine for a national UK conference series: funded VIP recruitment for public-sector project owners and session-aligned outreach to relevant partners and sponsors.
Read the complete case study1,540+executive-level VIP conversations
300+pre-qualified delegates per event
8×increase in qualified interest
6national conferences supported
Manufacturing conferences · US
MX.0 Media
Two dedicated 16-week LinkedIn and email campaigns reached senior manufacturing leaders, secured event seats and produced measurable ticket revenue.
Read the complete case study5,000+manufacturing leaders reached
57event seats secured
$30K+ticket revenue generated
These are historical campaign results, not universal guarantees. Performance depends on the event, audience, offer, runway and available market.
A focused starting point
The 90-Day Event Growth Sprint.
Launch one acquisition engine or run all three in parallel. The sprint creates the targeting, messaging, outreach and reporting infrastructure your event can reuse across future editions.
Quality assurance
If an opportunity fails the qualification criteria agreed before launch, we replace it.
Signed revenue and physical attendance are not guaranteed because package quality, sales calls, pricing and individual attendance remain outside AISH's control.
What the sprint covers
- ✓Event and audience audit
Audience value, commercial packages, campaign runway and targets.
- ✓Three acquisition profiles
Clear definitions for delegates, exhibitors and sponsors.
- ✓Verified prospect research
Segmented organisations, companies and decision-makers.
- ✓LinkedIn and email execution
Personalised campaigns and manual follow-up.
- ✓Qualification and booking
Registration support or commercial meeting handoff.
- ✓Pipeline and reporting
Weekly status, objections, sources and next actions.
Is this a fit?
Built for commercial B2B events.
The strongest campaigns have a defined audience, meaningful event proposition and enough time to research, engage and follow up properly.
Strong fit
- B2B conferences and summits
- Trade shows and exhibitions
- Associations and membership events
- Hosted-buyer and executive events
- Events approximately 3–9 months away
Not designed for
- Weddings and private parties
- Consumer concerts and entertainment
- Venue sourcing or event production
- Events without a defined audience
- Commercial offers without clear packages
Common questions
Before we build your plan.
The first conversation establishes the event, audience, package, sales process and realistic campaign runway.
What is VIP delegate acquisition?+
It is the process of identifying, engaging and qualifying senior buyers, decision-makers or project owners, then helping suitable people register for the event. The agreed criteria can include organisation type, job role, authority, geography, current projects and purchasing timescale.
What is included in exhibitor acquisition?+
We map suitable supplier categories, research companies and commercial decision-makers, run personalised outreach, handle initial questions, qualify relevance and interest, and book suitable conversations with your sales team.
How does sponsor acquisition work?+
We review your audience, themes and packages, identify companies with a logical reason to sponsor, approach suitable marketing or commercial leaders, qualify interest and book the conversation. Your team normally controls the proposal, negotiation and contract.
Do you use automated LinkedIn bots?+
No. Technology supports research, segmentation and reporting. Trained people write messages, read replies, answer questions and qualify opportunities in your event team's voice.
How early should outreach begin?+
A twelve-to-sixteen-week runway is a practical starting point for many campaigns. New events, narrow audiences, senior VIPs or higher-value sponsorship packages may require more time.
Do you support events in Manchester and across the UK?+
Yes. AISH supports B2B event organisers serving Manchester, London, Birmingham, Liverpool, Leeds, Glasgow, Edinburgh, Bristol, Newcastle and other UK markets through human-led LinkedIn and email campaigns.
Do you close exhibitor and sponsorship contracts?+
The standard service delivers qualified meetings and pipeline intelligence. Full proposal follow-up, negotiation and closing can be scoped separately when AISH also controls the sales process.
Can we use only one of the three services?+
Yes. You can begin with VIP delegate, exhibitor or sponsor acquisition. Where the audience and commercial packages are ready, all three can run as one coordinated event growth engine.
Your next event starts with the right room
Build the delegate, exhibitor and sponsor pipeline behind it.
Get my event acquisition plan
No obligation. We will tell you directly if the market or runway is not suitable.