The results
- 2,300+ real estate investors, residential builders, commercial brokers and lenders researched - list by list across California, Texas, Florida and New York
- 1,400+ approached on LinkedIn in the Managing Director’s own voice, backed by parallel cold-email campaigns on dedicated sending infrastructure
- 84 conversations generated - hot, warm and interested leads logged right through to family-office allocators
- Offer evolution - private lending for flips, ground-up builds and multi-family → an exclusive 5-acre Rancho Mirage land opportunity → income-driven commercial capital for family offices, with AI-personalised investor-to-investor messages
- 1,500+ page commercial-loans site architecture mapped for ironwoodcrecapital.com - state → city → service and property-type tiers, a primary keyword per page
- 50 city image libraries curated market by market - from Santa Barbara to Scottsdale - feeding Construction Loan, Bridge and Commercial Refinance pages
Direct lenders, not just order takers.
- the positioning that ran through every message
About Ironwood CRE Capital
Ironwood CRE Capital is a commercial real estate financing firm based in Palm Desert, California - arranging bridge loans, construction financing, permanent capital and land & development loans from $1M to $50M+ nationwide, across multifamily, industrial, retail, office, senior living and more. Led by Managing Director Daniel Bragg, the firm pairs institutional capital-markets execution with a direct, fast, founder-level service.
Growth needed two things at once: qualified conversations with investors, builders and brokers today - and a search presence that compounds in every city the firm lends in tomorrow. AISH was brought in to build both.
Two engines, one pipeline
Outbound fills this quarter’s pipeline. The 1,500-page build fills every quarter after it.
📢 The outreach engine
- Audience by audience - residential builders, commercial RE brokers and lenders, and investors - separate lists, separate angles
- Offer-led messaging - the lending pitch with tear sheet and call ask, sent founder-voice as Daniel
- Email layer - cold campaigns from dedicated infrastructure, pointing at the same calendar
- The capital pivot - 2026’s phase: family offices and long-term allocators, every after-connect note AI-personalised, investor to investor
🏗️ The local SEO engine
- 1,500+ pages architected - California (323), Texas (207) and Arizona (166) mapped state → city → service & property tiers
- A keyword per page - from Commercial Loans in California down to city-level bridge, construction and refinance pages
- 50 city image libraries - a curated photo set per market, specced page by page
- Built to compound - every city page is a door a borrower can walk through long after the campaign ends
How we ran it
- 1. Audience research - 2,300+ builders, brokers, lenders and investors scraped and qualified, state by state
- 2. Founder-voice messaging - connection → tailored welcome with the tear sheet → a clear call ask, all as the Managing Director
- 3. The email layer - parallel campaigns from dedicated sending accounts, warmed and managed end to end
- 4. The capital pivot - when the data said evolve, the offer moved upmarket: family offices, allocators and an AI-drafted, hand-reviewed note for every profile
- 5. Per-name tracking - sends, accepts, messages and statuses logged across every wave of a 12-month campaign
- 6. The SEO build - architecture first, then keywords, then image specs - 50 city libraries curated into shared drives, ready for every page
The architecture, at a glance
One master sheet drives the build: every page has a tier, a parent, a primary keyword, an image spec and a status - so the site grows market by market without losing shape.
What made it work
Real estate capital is a trust business with a long memory. Outbound put the firm in the room - founder-voice messages, a tear sheet that did the talking, and an offer that kept evolving with the market, from flips and spec homes to family-office capital. The SEO build makes sure the next borrower finds Ironwood without an introduction: a page for every loan type, in every market the firm serves.
Outbound fills this quarter’s pipeline - the city pages fill every quarter after it.
- Saeed Ali, Campaign Manager, AISH