The results
- 4,595 company heads and owners reached on LinkedIn as the first touchpoint
- Personalised pitches - every message crafted around the prospect’s business, with the product offer specialised to them
- 580 conversations generated on LinkedIn - 213 turned warm, and 31 booked a meeting straight away
- Email layer: cold leads received a fresh email; warm leads got a personalised email continuing their LinkedIn conversation - 18 more meetings
- Follow-up engine: three LinkedIn + three email follow-ups, spaced days apart - 12 more meetings
- 61 meetings booked in a 6-month campaign - with 200+ leads still warm, queued for a re-engagement sequence in a few months
We can send out a branded sample with your logo on it - before you order anything.
- the risk-free hook at the heart of every sequence
About Hand In Hand Promos & Sourcing
Hand In Hand is a US branded-merchandise and apparel distributor with a specialty in nonprofit partnerships - founded in 2016 and built on a consultative promise: match your product to your purpose. They source from the brands people actually keep - Nike, The North Face, New Era, Corkcicle, OtterBox, Stanley - with 24-hour mockups and finished gear in under two weeks.
A great product line doesn’t prospect for itself. Hand In Hand needed a steady stream of buyer conversations - without the founder spending his week cold-messaging.
The segment engine
Six industries, each with its own list, its own titles and its own angle - rebuilt whenever the data said pivot.
🛠️ Field & industrial
- Construction & Trades - 1,600+ owners and presidents; the angle: workwear crews actually want to wear, on the job and off it
- Manufacturing - CEO outreach for team apparel and event merch
- Oil & Gas - presidents, VPs and owners with field teams to outfit
🎉 Corporate & events
- Financial Services & Insurance - marketing directors and VPs at wealth managers, RIAs and insurance groups
- Corporate event teams - event planners, coordinators and managers at mid-to-large companies (the current focus)
- Nonprofits - Hand In Hand’s home turf: donor gifts, program merch and event giveaways
How we ran it
- 1. Audience identification & segmentation - six segment lists, titles tuned per industry: owners in the trades, CEOs in manufacturing, marketing leaders in finance, planners in events
- 2. Message crafting - a four-step sequence: straight opener → risk-free branded sample → social proof → polite close that leaves the door open
- 3. Outreach execution - LinkedIn connection plus timed follow-ups (1-2 days, then 3-4 days), mirrored over email
- 4. Pivot discipline - when financial services accepts sagged, the data said move: we rebuilt around corporate event teams within a week
- 5. Per-contact tracking - every send, accept, message, follow-up and reply logged by name, segment by segment
- 6. Same-day handoffs - conversations and warm leads tagged and routed straight to the founder
What made it work
The free branded sample de-risked saying yes - prospects could see their own logo on real merch before spending a dollar. Targeting flexed by segment: owners answer in the trades, marketers answer in finance, planners answer in events. And when a segment cooled, the tracker said so early - so the list, not the message, got rebuilt.
Six industries, one playbook - the tracker told us where to double down.
- Saeed Ali, Campaign Manager, AISH